“Houston, we have a problem”
Crisis Monitoring & Rapid Response
Real-time coverage and rapid analysis when it matters most.
When the unexpected happens, how prepared is your organization to respond? At Watershed Analytics, we specialize in delivering timely, accurate, and actionable intelligence to help you navigate crises with confidence. Whether it’s a reputational crisis, an operational mishap, or a media controversy, we provide the tools and expertise to help you respond quickly and decisively.
With over two decades of experience, our crisis management team is available 24/7, 365 days a year to help guide you through every phase of a crisis—before, during, and after the event. We monitor global media in real time, providing comprehensive coverage across print, online, broadcast, social platforms and new media, ensuring you stay ahead of the narrative and manage risks effectively.
Key features of Watershed’s custom crisis management media briefs include:
Rapid Response and Monitoring
Our team provides real-time monitoring and reporting of media coverage across multiple platforms, including print, social media, online news outlets, broadcast and new media. Within minutes of a crisis emerging, you’ll receive key insights and alerts to guide immediate action.
Real-Time Data Dashboards
Access a personalized crisis dashboard that updates in real time, pulling in media mentions and providing analysis on sentiment, emotion, trending topics, velocity, and top influencers. This dashboard empowers your team to understand public perception and act proactively as the situation evolves.
Crisis Mitigation Strategic Planning
We work with your team to develop a crisis management strategy that includes proactive steps to reduce the impact of the event. This includes identifying key stakeholders, messaging recommendations, and developing a strategic action plan to stabilize and protect your brand’s reputation.
Daily Briefs & Real-Time Alerts
Delivered as frequently as every 30 minutes, these detailed updates include media coverage, key developments, sentiment shifts, and potential threats to your brand. Alerts ensure you’re always informed, so you can act swiftly in critical moments.
After-Action Reporting
Post-crisis, we provide in-depth analysis, helping you evaluate the effectiveness of your response and identify areas for improvement. Our insights will inform your future crisis preparedness, ensuring a more resilient and agile strategy going forward.
Core Metrics We Track
Media & Stakeholder Sentiment: Understand public perception by measuring positive, negative, and neutral sentiment in media coverage and social conversations.
Velocity of Coverage: Track how quickly a story is spreading and identify tipping points that may escalate or de-escalate the situation.
Share of Voice: See how much attention your crisis is garnering relative to competitors or similar events in your industry.
Strength of Voice: Assess the extent of coverage featuring your key executives during a crisis.
Influencer Impact: Identify key influencers driving the conversation and assess their reach, engagement, and potential threat to your brand.
Trending Topics & Themes: Monitor emerging themes, hashtags, or topics related to your crisis to better inform your response strategy.
Emotion Analysis: Measure the emotional tone of coverage (e.g., anger, fear, joy) to gauge public reaction and tailor messaging accordingly.
At Watershed Analytics, we empower your team to stay one step ahead, turning crisis into opportunity by protecting your reputation and minimizing business disruption.
