Media Monitoring, Analytics & Strategic Insights
Data-Driven Intelligence for Impactful Decision Making
What We Offer:
Our Strategy + Intelligence team excels at tackling your organization’s diverse business challenges. From uncovering industry trends and measuring brand impact to refining campaign performance, we customize the data driving our analysis to meet your specific needs. This comprehensive approach goes beyond mere metrics; it provides actionable insights that empower you to make confident, informed decisions.
At Watershed, we believe that intelligence and analytics are the foundation of every successful strategy. Our Analytics and Insights offering, powered by advanced technology, data science, and deep client expertise, ensures that every decision is informed by comprehensive, unbiased, and customized data.
In today’s media-saturated environment, knowing what’s being said about your brand is crucial for making informed decisions. Watershed’s intelligence and strategic insights solutions provide large organizations with a clear, real-time understanding of how their brand is perceived, how it’s performing against competitors, and how major trends are evolving across the media landscape. By offering an accurate “ground truth,” we help you stay ahead of potential risks, capitalize on emerging opportunities, and make strategic adjustments that keep your brand in the spotlight.
Core Features of Our Analytics and Insights Offering
Rapid Media Insights & Strategic Guidance
Quickly gather and analyze media data to identify trends and sentiment, providing timely insights that inform your decision-making. This feature ensures you have the strategic guidance needed to respond effectively to emerging situations and protect your brand.
Advanced Technology & Data Science
Our AI-enhanced software and team of data scientists ensure your data are collected, cleaned, rigorously analyzed, and presented in ways that are meaningful to you.
Unbiased, Customized Analysis
Every report is created with a client-first approach, ensuring your business receives insights that are comprehensive, objective, and tailored to your goals.
Performance Tracking Across Key KPIs
Our reports track the performance of your programs across key KPIs, giving you a clear picture of ROI, progress against goals, and month-over-month or quarter-over-quarter trends.
Watershed’s Analytics & Insights Offering goes beyond the numbers. We provide detailed qualitative analysis across all charts and reports, ensuring you receive context-rich insights that are crucial for decision-making.
Sample Reports & Metrics Include
Benchmarking & Baseline Reports: A data-driven snapshot of your brand’s market position, benchmarking performance against competitors, industry standards, and key stakeholders.
Competitive Share of Voice (SOV) Analysis: In-depth analysis of your competitors, comparing performance across key competitors to identify strengths and opportunities.
Media Coverage Reporting: Tiered media list analysis that tracks how well your message penetrates key publications and markets.
Message Penetration & Hashtag Analysis: Evaluating the reach and effectiveness of your key messaging through keyword and hashtag performance.
Influencer & Author Identification: Identifying key voices and influencers in your industry that can help amplify your message.
Owned Social Metrics & Engagement Reporting: Tracking your brand’s social media performance to ensure you’re reaching your audience.
Sentiment Analysis: Understanding the public mood and perceptions around your brand.
Continuous Learning & Optimization
We don’t stop at reporting. All our reports are trended with previous months and quarters, allowing you to build on key learnings, fine-tune your messaging, and optimize campaign activations based on real-time performance data.
This iterative approach helps ensure your programs are always evolving and aligned with your goals.
