Social Media Intelligence and Planning
Turning Social Data into Strategic Advantage
In today’s digital-first world, social media isn’t just a tool for engagement—it’s a critical driver of brand success and business growth. With the rapid evolution of trends, audience behaviors, and competitive strategies, staying ahead requires more than just surface-level analysis. Watershed Analytics offers a comprehensive, data-driven social media intelligence and strategic planning solution designed to empower brands to thrive across platforms. Our approach combines advanced data mining techniques, manual coding, and cutting-edge analytics to give you an edge in understanding the social media landscape.
We go beyond monitoring to deliver actionable insights and tailored strategies that shape your brand’s online presence, enhance engagement, and drive measurable business outcomes. Whether you’re looking to improve brand sentiment, boost follower growth, or outpace competitors, our expertise equips your brand with the tools and intelligence needed to stay agile, and proactive.
Core Features
Advanced Data Mining & Hand-Coding
Our team utilizes sophisticated data mining techniques, enhanced by manual coding, to extract deep insights from vast amounts of social media data. This ensures that we capture nuances in audience sentiment, conversation trends, and influencer activity.
Competitive & Trend Analysis
Stay ahead of your competitors by identifying emerging trends and industry benchmarks. We provide detailed insights into your competitors’ social strategies, helping you craft a plan that positions your brand as a leader.
LinkedIn Analysis & Analytics
Gain deep insights into your brand’s LinkedIn performance with comprehensive tracking of engagement, audience demographics, and content impact. Optimize your strategy, refine messaging, and connect with key stakeholders to drive growth.
Sentiment Analysis
Understand how your audience feels about your brand, products, and services across social media platforms. Our sentiment analysis tools identify shifts in perception, enabling you to respond with informed strategies that resonate with your audience.
Comprehensive Benchmarking
Measure your brand’s social media performance against industry standards. Our benchmarking approach highlights areas of success and those that need improvement, helping you fine-tune your strategy for optimal engagement.
Strategy Development & Tactical Support
From crafting high-level strategies to making strategic recommendations on day-to-day execution, we offer tactical support that ensures your social media presence is aligned with your business goals. Our expert team will help you stay agile in an ever-changing digital landscape.
We provide access to over 100 page-level and 100 post-level metrics for your brand and competitive set—the most comprehensive offering available in the market.
Sample Metrics by Platform
Average impressions: Total impressions divided by the sum of all posts for the specified time period.
Total engagement: The sum of reactions, shares, and comments made on all posts for the specified time period.
Average reach: Total reach divided by the sum of all posts for the specified time period.
Reactions: The total number of reactions (e.g. Anger, Haha, Wow, Love, Like, Sorry) made on posts.
Sentiment: An analysis of the comments on posts to determine the overall sentiment of those posts — Positive, Neutral, or Negative — for the specified time period. For each post, we count how many comments fall into each sentiment category, and the most common sentiment type determines the overall sentiment of the post.
Average engagement per post: Total engagement divided by the sum of all posts for the specified time period.
New fans: The total number of new followers for the brand’s channel for the specified time period.
Total impressions: An estimated number of the total views.
Post format mix & Engagement Rate: The total number of posts created by the brand, broken down by post type (Carousel, Image, Link, Poll, Text, or Video) and volume of engagement by type.
YouTube
Average engagement per video: Total engagement divided by the sum of all videos for the specified time period.
Channel view: The total number of views of the brand’s YouTube channel.
Subscribers growth: The percentage difference by which a channel’s subscribers grew/shrunk in the current period compared to the previous period with the same length. A negative value indicates the brand’s channel had fewer subscribers compared to the previous period
X (Twitter)
Total engagement: The sum of likes, replies, reposts (retweets), and quoted posts (quoted tweets), on all posts for the specified time period.
Quoted posts (quoted tweets): The total number of quoted posts made by the brand for the specified time period.
Total reach: An estimated number of unique people who viewed a piece of social media content, as reported by the network. Estimated based on the number of likes on the post, the number of followers on a channel, and the post type (image, video, or carousel).
Why Choose Watershed Analytics?
Data-Driven Decisions
Our solutions are backed by advanced analytics and hand-coding, ensuring every move you make is informed by the most accurate and relevant data.
Competitive Edge
Stay one step ahead with insights that identify opportunities for growth and innovation.
Proactive Monitoring
With real-time analysis, we ensure your brand stays on top of emerging trends and shifts in consumer sentiment.
Custom Solutions
Tailored intelligence designed to address your unique challenges.
Let’s Take Your Social Media to the Next Level
Contact us today to learn how Watershed Analytics can help you harness the power of data-driven social media strategies that deliver measurable results.
