Stakeholder & Influencer Intelligence
Identifying Key Voices, Mapping Influence, and Strengthening Your Strategic Impact
Managing the reputation and public image of a large organization is a demanding task, especially in today’s fast-paced, highly scrutinized environment. At Watershed, we help ease that burden.
Our solutions support your team in understanding your key stakeholders so that you can launch effective campaigns, mitigate emerging threats, navigate regulatory challenges, and defend your brand’s reputation. These challenges are amplified by today’s heightened demands for transparency, equity, and sustainability, coupled with unprecedented internal and external scrutiny of every action and statement.
Watershed collects and analyzes both qualitative and quantitative data to provide a deep understanding of all facets of your key stakeholders and influencers. Our data scientists put that data into context, offering visualizations and insights that are actionable and relevant. With decades of experience, proven methodologies, and customized technology, we are equipped to help you mitigate risks, seize opportunities, and communicate your organization’s most pivotal moments to key stakeholders.
Watershed’s Stakeholder and Influencer Intelligence Services include:
Influence Mapping
Identifying key influencers and stakeholders that shape the narrative around your brand. Includes detailed stakeholder priorities, influence, and impact on your organization.
Network Maps
Visual representations of how relevant journalists, policymakers, community activists, competitors, and other top influencers are interconnected via online and offline relationships.
Influence Streams
Identify who influences the influencers, who tends to fall in line behind the influencers, and who can be enlisted for support in messaging.
Influencer Profiles
Key background information for building rapport and understanding motives, topic focus, and receptivity to outreach.
Message Analysis
Establish a baseline of existing narratives and opinions toward the issue and relevant parties (e.g. your brand & competitors), how messages vary by platform and audience, and, opportunities for shifting the narrative.
Narrative Analysis
Understanding the key stories driving public opinion and how they align with your messaging.
Core Metrics We Track
Influencer Reach & Engagement: Measure the total reach (audience size) and engagement (likes, shares, comments, etc.) of key influencers across social media, blogs, and other digital platforms to assess their impact on your brand narrative.
Influencer Authority & Credibility: Analyze the authority of influencers by evaluating their historical impact on conversations, audience trust levels, and their relevance in your industry. This helps identify the most credible voices to align with.
Influencer Share of Voice: Track how much of the overall conversation about your brand influencers are driving, helping you gauge their impact on your brand.
Stakeholder Sentiment: Monitor and analyze sentiment across key stakeholders—whether it’s customers, clients, or industry influencers —to understand their perception of your brand and identify shifts that may require strategic action.
Network Mapping & Influence Score: Visualize the networks of influence by mapping relationships between stakeholders, influencers, and media. This reveals how ideas and information flow, and helps pinpoint the most influential connectors within your ecosystem.
Message Penetration: Assess how well key messages resonate with stakeholders and influencers by tracking how frequently they repeat or echo your communications, as well as the sentiment attached to those messages.
Emerging Influencers: Identify up-and-coming influencers who are gaining traction in your sector but may not yet be on your radar. This helps future-proof your strategy by cultivating relationships with tomorrow’s key voices.
Topic and Theme Analysis: Understand what topics are gaining traction among your stakeholders and influencers, allowing you to tailor messaging and campaigns to align with the most relevant trends.
Stakeholder Behavior Trends: Track shifts in behavior, purchasing decisions, or engagement patterns among your stakeholders, allowing you to anticipate needs, risks, or opportunities for relationship building.
